SOS x Extremely Insain

Hydrate for better performance

Thirsty during exercise? That means that you are already dehydrated for 2%.
Dehydration can reduce your athletic performance by up to 25%!ehydration can reduce your athletic performance by up to 25%!

SOS Hydration for on the go

Prevent dehydration with our handy sachets for on the road, wherever you are! Available in 5 delicious flavors.

Why SOS Hydration?

  • Prevents dehydration
  • Scientifically proven formula
  • Contains three times more electrolytes, less sugar and fewer calories than other sports drinks
  • Not tablets, but powder
  • 5 delicious flavors
  • Easy to take with you
  • SOS Hydration contains only 10 calories
  • Unlike water, it is immediately absorbed into your body

Winner most innovative product 2019, category sports supplements

THE SCIENCE

Understanding the problem of dehydration in order to find a solution. SOS Hydration is designed to prevent or remedy dehydration and increase overall human performance. The solution?

A scientific formula with all electrolytes and minerals your body needs in case of dehydration.

WHAT IS SOS?

SOS is a patented scientific formula with the right mix of electrolytes your body needs in case of dehydration. SOS is designed to dehydrate and increase overall human performance.

UNDERSTANDING THE IMPACT OF DEHYDRATION

During a normal day we lose about two liters of water just through breathing, sweat, urine and bowel movements. When we exercise we can lose up to two liters per hour depending on the type of physical activity.

When we sweat, we also lose two main electrolytes:

sodium (range 10-70 mEq/L) and chloride (range 5-60 mEq/L). Just a 2% loss in body weight due to dehydration can reduce athletic performance by a staggering 20%.

In addition, for every liter of fluid lost: your core temperature increases, heart rate rises, glycogen stored in muscles are used more rapidly, and lactic acid levels rise. When we first start to sense thirst, we are already 2% dehydrated. At this percentage, humans begin to develop headaches, tiredness and loss of focus.

These factors alone contribute to a decrease in performance and will only get worse the more dehydrated you become, along with the imbalance of electrolytes in

your body.

DEHYDRATION TREATMENT

THE SOLUTION:
REHYDRATION WITH THE UNIQUE SOS FORMULA

IMPROVED MOISTURE ABSORPTION VALUES

When fluid arrives at the first portion of the small bowel, the unique SOS formula activates our bodies’ Sodium/Glucose co-transport system. As part of this process, one molecule of sodium is pulled from the small intestine into the blood vessels by a corresponding molecule of glucose. Consequently, due to osmotic forces in the body, water is absorbed as it always follows sodium.

ORAL REHYDRATION THERAPY (ORT)

The ‘Sodium/Glucose co-transport system’ was discovered by the medical community, and is used to combat mild to moderate dehydration, saving millions of lives all over the world. This method of delivery is called Oral Rehydration Therapy (ORT) and is fully endorsed by the World Health Organization (WHO) and UNICEF.

UNIQUE REHYDRATION DRINK

SOS matches the global standard set by the WHO. We have also been able to lower the osmolarity and stabilize the taste – a complex challenge that no other rehydration drink has currently managed.

​SOS is as effective as an IV Drip at combating mild to moderate dehydration.

BALANCING WATER & SODIUM LEVELS IN THE BODY

Osmolarity is the balance between water and sodium in the body. The body’s normal (isotonic) osmolarity is 290mmol/L. From a rehydration perspective, the lower the osmolarity, the faster the body can absorb water.

High glucose concentrations can increase the osmolarity of drinks. SOS osmolarity is 230mmol/L, which means we are a hypo-tonic drink. (extra info 12) That’s better than isotonic and hyper-tonic drinks when it comes to rehydration.

SOS Osmolarity is 20% lower than the average hydration drink, 25% lower than the average coconut water, 50% lower than the average sports drink, and over 80% lower than the average soda.

THE RIGHT MIX YOUR BODY NEEDS

SODIUM

This is the main electrolyte of the body because it keeps a balance with water. Sodium enables muscle contraction and nerve impulse transmission, prevents “water intoxication” and hyponatremia (low sodium in the blood), and helps with blood pressure control. Sodium is the main electrolyte lost through sweat.

MAGNESIUM

Even though it is the fourth most abundant mineral in the body, magnesium is underestimated; up to 70% of the population is magnesium deficient. This element is needed for more than 300 biochemical reactions in the body such as, immune system support, muscle and nerve function, heart rhythm regulation, energy creation, and protein synthesis.

CHLORIDE

Is the second electrolyte lost through sweat. This chemical is needed by the body for many metabolic processes. It also helps in the acid-base balance and nerve impulse transmission.

ZINC

This essential trace element has many functions in the body. In addition to aiding fluid absorption, Zinc has also been proven to bolster immune function, regulate neuron communication in the brain, benefit muscle repair and growth, regulate hormones, and promote healthy heart function. Zinc is required for over 300 biochemical reactions in the body and prevents numerous health complications associated with Zinc deficiency, including chronic fatigue, nerve dysfunction and hair loss.

POTASSIUM

Is the main electrolyte that lives inside of the cells. It is involved in the correct functioning of the kidneys and heart, digestive system as well as muscle and nerve conduction. With 20 mEq/L we can avoid the development of hypokalemia (low potassium), and prevent heart arrhythmias and muscle cramping.

CITRATE

This electrolyte works as a buffer by controlling acidity in the body. It helps to prevent cramping and fatigue due to lactic acid production. Once absorbed, citrate converts into three molecules of bicarbonate, which is the body’s natural acidity regulator.

SUGARS

The main fuel of the body is glucose. Glucose, in the correct amount, is good for you. SOS contains the ideal amount and the right kind of sugars (sucrose and dextrose) to help enhance the water absorption process and provide a constant and healthy energy source.

MALIC ACID

This compound plays a key role in increasing energy production, reducing muscle fatigue during exercise, and improving mental clarity. Though enhancing mitochondrial uptake and respiration, malic acid encourages oxygen consumption and thus energy production. Malic acid even enhances the body’s ability to produce ATP (energy) in low oxygen conditions.

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