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Amazing Air x Extremely Insain

Introducing… The CEO of AmazingAir


During his student days Vincent van den Munckhof lived in one of the largest cities in the Netherlands, close to a main road where about 30,000 cars passed by every day. When he opened his window in the morning, a few hours later the windowsill was full of black granules. Now, more than ten years later, he is the CEO of AmazingAir.



“That dirty windowsill got me thinking. What are we all breathing in? I immersed myself into scientific research to air quality and pollution and discovered that the air is full of harmful substances, especially in urban areas. We inhale these continuously. Think of particulate matter, ultra-fine particulates, nitrogen dioxide and ozone. But also VOCs: volatile organic compounds that are released, for example, during cooking when heating pans with a teflon coating. This is harmful to our health. These substances can cause numerous diseases and other direct and indirect health problems.’



‘Air pollution is, amongst other things, largely caused by road traffic, industry and agriculture. Wherever humanity gets involved with artificial substances, organisms suffer. Also humans! As an individual one generally has little influence on this: only through large-scale social changes we can improve outdoor air quality. But indoors, we do have control over the air quality. You can decide for yourself what will and will not enter your home. This is the fundament AmazingAir is based on.’


From water to air

‘Our mission? Helping people to do what it takes to live a healthy life. We want to support people to make a conscious choice in this regard. We already did that with water: we are the exclusive AquaTru distributor in Europe, an innovative water purification system for home use. Therefore the step to air was made quickly. The supplier of AquaTru is also the developer of the AmazingAir. In the US this device is called AirDoctor. The goal of our supplier is to develop and make available, technically advanced, but affordable products, for everyone. This fits perfectly with our vision, which is why we brought the device to Europe three years ago.’




Not long after the introduction of AmazingAir in Europe, corona/covid came and clean air became even more important than it already was. Air quality became more and more of an issue for everybody. Society became extra aware of aerosols, viruses and bacteria. Corona actually changed the view of our world. We live so closely together with so many people in relatively small area’s (cities etc): basically, that is not natural at all. A virus can then spread very quickly. We’ve all seen that. And because it is not a natural phenomenon, it is difficult for us to arm ourselves against it.’



‘But the AmazingAir can certainly contribute to this. When the pandemic broke out, we had the device scientifically tested by an independent lab in America and it turned out that the AmazingAir filtered up to 99.97% of all corona particles from the air. This was proof to us that our device supports the prevention of virus spread. And we noticed this immediately in the market. For example, we had a lot of contact with general practices that ordered several devices from us for the waiting and treatment rooms.’

A piece of lifestyle

‘The AmazingAir is simply an indispensable part of everyday life due to air pollution and corona/covid. It’s part of a lifestyle: an ‘air guard’ that monitors and improves the air quality. Not only at home, in the bedroom or in the living room, but also at work. In addition, AmazingAir distinguishes itself from other air purifiers with its UltraHEPA filter which is one hundred times more effective than other air purifiers, quiet whisperjet fans and low energy consumption. We stand for improving the quality of life and always want the best for the consumer. I’m proud of that.’


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