Introducing… the CEO of AquaTru Europe
Our drinking water is becoming increasingly polluted. The CEO of AquaTru, Vincent van den Munckhof (36), also experienced this. Not only while travelling, but also in the Netherlands, where he lives. Together with his partner Joost Vogelaar, he conducted research into the quality of the water that flows from our tap. They discovered that something had to change and introduced the AquaTru to Europe.
‘I have seen a lot of the world and have been to every continent except Australia. I love the adventure and unpredictability of travelling. Every day is different and the world is fascinatingly beautiful. Meeting new people and starting a conversation is the best thing there is. I think those experiences contributed a lot to my view of the world. We must be kind to one another and to the world. At the moment it isn’t always like that.’
‘I saw that in India, for example. Water purification is not as common and good as it should be in India. The situation there can sometimes be pretty dire. Westerners cannot drink the water that flows from the tap. My partner and I knew that in advance, so we bought bottled water at the supermarket. But we showered every day with tap water. Until my partner suddenly suffered from hair loss. This was caused by the poor water quality. We showered with bottled water for the rest of our trip and the hair loss stopped within a couple of days. Not always convenient to shower with bottled water, but an eye-opener. We found out that you can easily wash your body and hair with 2 to 3 liters of water. And that while you use an average of 30 liters of water during a normal shower!’
‘I wouldn’t say that the idea for AquaTru Water originated there, in India. But a seed was planted. At that time, I was already very interested in a healthy lifestyle. In the beginning I mainly focused on the physical part. I associated being fit with sufficient exercise. I worked at the university sports centre where I had a colleague who taught me a lot about the importance of a healthy diet. This made me more and more aware of what I was putting into my body. After my studies in Business Administration, I followed the course ‘Clinical Psychic Neuro Immunology’. In short, this is a study about the connections between the food you consume and the impact this food can have on your body and mind. For example, the things you eat may or may not let certain genes express themselves. In addition, it is becoming increasingly clear that the connection between your gut and your brain is much bigger than most people think. The things you eat also have a big effect on your mental state. ‘You are what you eat’ is a Dutch expression. This expression got even meaning for me after this course. Very interesting and educational.’
‘Through the combination of the right diet and a lot of exercise, something happened in my body. A certain energy came up that I didn’t know existed. Very powerful. It may sound a bit like an urban myth. But it is true: if you eat and live pure, you feel fantastic. You have to feel and experience it to understand it.’
‘After my studies I started working for a large multinational. Because of my busy schedule I paid less attention to my diet and I noticed that immediately in my energy management. After a few years of work I got to know my current partner Joost. Joost was looking for a water filter that could filter all harmful substances from our drinking water. “What’s wrong with the drinking water?” I asked Joost. I was so consciously concerned with the quality of my food, but not at all with the quality of our drinking water. Then I decided that it was only logical to take a critical look at what substances are present in the drinking water in the Netherlands/Europe.’
‘That marked the beginning of a period full of research. Joost and I wanted to make sure that we wouldn’t just bring inaccuracies into the world. We think it is important that we can substantiate our statements with scientific evidence. We also searched for a water filter device that could remove all these harmful substances from our drinking water. Only after a year and a half we found the AquaTru in the United States. Because it was so difficult to find a water filter device that, based on independent scientific research, could prove that these harmful substances were filtered out of the tap water, we decided to bring this fantastic product to Europe. We realized: this is something the Europe needs. Because truly clean water was not a given.’
We have been the exclusive distributor of AquaTru in Europe for five years now. We are proud of that. A lot has changed in those five years. We started from zero, of course. We first had to find out if there was a market for our product. I’m quite a perfectionist. That’s why I started a thorough scientific research in the literature, on the quality of European drinking water and translated this into a research page on our website for our customers. We have therefore put a lot of effort into this research page. It has never been our intention to ‘frighten’ people with bad stories about tap water. That is why we took our audience step by step through the process in which we explain why tap water is not good for you and from day one, we prioritized the importance of open and clear communication. I truly believe that the drinking water companies in many EU countries are doing all they can. However, the scientific literature shows that the quantities in which many harmful substances are allowed to occur in our drinking water are still harmful to our health.
‘We are a relatively young company (5 years) while AquaTru already exists more than 10 years. We want to keep developing ourselves and our products. One of our main goals is to create awareness in society. This is necessary, because our drinking water quality is getting worse by the year. Nature has always been good to us, but we have not been good to nature. We notice that now. That is why it is so important to take action. Clean water is important for everyone. It’s not about giving your body what it deserves, but simply what it really needs. Clean water and healthy food play a very important role in this’